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Assertive Communication

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Assertiveness is the courage
to communicate our values, thoughts and needs without offending the other person.

So often I hear Pharmacists say, I struggle to communicate assertively. Sometimes, when we hear the word ‘assertive’ it may seem that the communication may need to be forceful or confrontational. I’ll let you in on a secret, I HATE confrontation! It makes me sick to the pit of my stomach. Even so, this does not mean I can’t communicate assertively. I am gifting you this free lesson which comes as part of the bigger Community Pharmacist Leadership Coaching Circle. If you enjoy this lesson, you may wish to learn more about the complete course and all the benefits it can bring to you personally and professionally. You can do this here.